4 Feb 2009
MXP4 - does it have legs?
In recent discussion with major labels and big indies, seems like the marketing opportunities offered by mxp4’s interactive technology are of serious interest. Biggest hits are: Music file which is always up to date with the band’s latest info, Ability to push remixes out almost instantly, iPhone apps and Treasure hunts. In the long run it’s all about bringing the artist closer to his fans and allowing him to deliver exclusive content in an effortless manner. Test cases to follow very soon with some performance data
Does it have legs? my sources say yes.
